AI PR Toolkit is a streamlined platform that helps you manage your media relations, even if you don’t have PR experience. Designed for marketers, it focuses on the essentials: finding media outlets that LLMs trust, building media lists, sending pitches, and tracking media coverage, without the complexity of traditional PR software.
AI PR Toolkit is also part of the broader Semrush ecosystem. If you're already using Semrush for SEO, content, or advertising campaigns, you don’t need to switch to a different environment to handle PR tasks.
What you can do in AI PR Toolkit
- Discover media that influences AI responses
- Create and manage targeted media lists
- Send press emails and schedule follow-ups
- Track who opened or clicked your emails
- Monitor media mentions of your brand or competitors
- Turn monitoring data into AI-generated campaign recommendations
All features are accessible from one clean dashboard, designed to save you time and reduce manual work.
What does AI PR Toolkit include
Semrush AI PR Toolkit provides essential PR tools to help you grow your brand presence in the AI era. No PR experience is needed—you’re guided step by step, from identifying media contacts to launching outreach and measuring results.
AI-Cited Media
Enter your topic and instantly see which media outlets are cited most often by language models, along with the journalists who write for them. AI authority scores show how strongly each outlet performs across the major AI platforms, and outlet-level traffic and audience insights guide your targeting. This helps you prioritize the coverage that boosts your visibility in AI-generated content.
Media Database and CRM
Explore over 600,000 journalist profiles with details on their recent work and coverage focus. Use AI-powered suggestions and keyword-based search to quickly find relevant contacts. You can organize and manage your outreach using integrated media lists and CRM-style tools.
Email Outreach and Analytics
Create personalized pitches and press releases with the help of AI. You can send emails from your authenticated domain, or connect your Gmail or Outlook inbox with no IT setup or domain authentication required. Either way, you can track performance through open rates, clicks, replies, and engagement data, and schedule follow-ups automatically based on recipient behavior.
Media Monitoring
Available on Business and Pro plans. Monitor your media visibility across news, blogs, Reddit, and YouTube as coverage appears, with unlimited queries to track brand mentions online and alerts or AI-generated summaries to keep you informed. Tie coverage back to specific outreach campaigns and track outlet reach, domain authority, engagement, and long-term visibility trends. From your monitoring data, you can also generate PR campaign recommendations designed to increase your AI visibility.
Competitive Analysis
Available on the Business plan. Compare your brand against competitors across share of voice, sentiment, reach, and backlinks to inform your PR decisions. Identify missed media narratives and opportunities where competitors are gaining an edge. Turn those gaps into execution-ready PR campaigns, with suggested story angles and personalized messaging.
What’s next?
Here are a few good starting points: