Top Sporting Goods Websites in Estonia

Name: Top websites in Estonia (Sporting Goods)
Creator: Semrush
License: https://sem1.grouptoolsprovider.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Sporting Goods Websites in Estonia, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

sportland.ee

70.32K

86.27%60.66K

13.73%9.66K

↑8.14%

↓15.87%

Search

hawaii.ee

26.47K

79.49%21.04K

20.51%5.43K

↑13.61%

↓14.02%

Search

matkasport.ee

25.93K

81.37%21.1K

18.63%4.83K

↑32.41%

↓6.84%

Search

veloplus.ee

23.49K

94.6%22.22K

5.4%1.27K

↑16.18%

↑1.61%

Search

jahipaun.ee

22.25K

86.63%19.28K

13.37%2.98K

↑0.56%

↓19.69%

Search

ballzy.eu

20.85K

71.83%14.97K

28.17%5.87K

↑33.83%

↓39.2%

Direct

bike24.com

18.21K

80.78%14.71K

19.22%3.5K

↑146.29%

↓20.38%

Direct

bike-discount.de

16.1K

88.35%14.22K

11.65%1.88K

↑75.59%

↓0.56%

Direct

velomarket.ee

15.88K

75.64%12.01K

24.36%3.87K

↑9.07%

↓23.6%

Search

kuulatori.fi

14.51K

-

100%14.51K

↓15.72%

↑1,801.61%

Direct

rademar.ee

14.06K

93.12%13.1K

6.88%967

↓16.77%

↓22.73%

Search

varuste.net

12.51K

83.86%10.49K

16.14%2.02K

↓2.16%

↑24.58%

Search

nike.com

10.38K

79.4%8.24K

20.6%2.14K

↓5.24%

↓10.83%

Search

salmo.ee

9.98K

64.94%6.48K

35.06%3.5K

↑15.35%

↑12.88%

Search

matkamaailm.ee

9.57K

74.6%7.14K

25.4%2.43K

↑17.84%

↓4.43%

Search

canyon.com

9.52K

91.13%8.67K

8.87%844

↑75.29%

↑0.49%

Direct

teamsport.ee

9.36K

100%9.36K

-

↑50.81%

↑28.3%

Direct

roba.ee

8.06K

89.46%7.21K

10.54%849

↓7.3%

↓14.66%

Search

24mx.com

8.04K

80.74%6.49K

19.26%1.55K

↑514.76%

↑90.28%

Search

tradeinn.com

7.91K

93.74%7.41K

6.26%495

↓7.42%

↓5.35%

Search

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Key Insights on Top Sporting Goods Websites in Estonia on July 2026

As of July 2026, sportland.ee leads Sporting Goods in Estonia with 70.32K monthly visits. Its audience skews desktop-first (86.27% desktop / 86.27% mobile), and traffic is up month over month 8.14% and down year over year -15.87%. hawaii.ee holds second with 26.47K visits and a desktop-leaning mix (79.49% desktop / 20.51% mobile), while matkasport.ee ranks third with 25.93K visits.

Across the leaders, kuulatori.fi is the most mobile-first (100% of visits), whereas teamsport.ee is the most desktop-reliant (100%). Momentum favors technogym.com in the latest month (2,207.92%), while google.se shows the steepest pullback.

Acquisition patterns also differ: sportland.ee is driven primarily by search, sportland.ee by direct, and sportland.ee by referral; overall, 57 of the top 100 sites are direct-led, 39 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Sporting Goods Websites in Estonia